Catchup! Communciations AG

Netzwanderungen

05/01/2022 By Norbert Specker

An der Online-Dreikönigstagung des Verlegerverbandes Schweizer Medien wurde erklärt, wieso das Medienpaket (Details durch UVEK) am 13. Februar 2022 angenommen werden soll. Aktuell (7. Januar) ist es eine Pattsituation (SRF). Die grundsätzliche Frage 1: Steigende Kosten (Papier z.B. letztes Jahr +70% teurer) und reduzierte Einnahmen (Werbung – 20%) reduzieren laufend Anzahl lokaler Zeitungen. Wie ist dem […]

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Winners: INMA Global Media Awards

04/06/2021 By Norbert Specker

Most wonderful work to jurying the six hundred of projects from newspapers and media houses around the world. As they all were successfully executed Norbert had a long walk through an amazing world of diversity, creativity, complexity and new understanding. Here is the list of the winners. As addition: The Best of the Show is […]

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Social Media bringt Geld

25/11/2020 By Norbert Specker

Ihre Werbekunden geben viel Geld auf Social Media aus. Geld welches sie dem Verleger wegnehmen. Die Frage ist: geht es besser? Wie kommt man als Zeitung wieder in die Welt der Social Media? Man liefert ja immer Inhalte. Aber der grösste Teil der Einnahmen bleibt bei den Social Media. Friends2Follow ist ein Projekt, welches Catchup […]

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12/10/2020 By Norbert Specker

Obviously very interesting for us, the newspapers and the 15 years we bring auctions to the users in the media world. Full nobel prize article. Regarding the perfect auction.

Auktionen

Auctions lead to Nobel Prize

12/10/2020 By Norbert Specker

The Guardian Article is here. Plus press release page with further details, pictures, illustrations. “This year’s Laureates, Paul Milgrom and Robert Wilson, have studied how auctions work. They have also used their insights to design new auction formats for goods and services that are difficult to sell in a traditional way, such as radio frequencies. […]

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Winners 2020 Global Media Awards

03/06/2020 By Norbert Specker

The winners of the Global Media Award 2020 of INMA are listed here. It is an enormous number of successful projects from newspapers and media houses of 44 countries. The 16 categories offers ideas – more than ideas – effective ways to put them into action. As it goes from Brand Awareness Campaign to Best […]