Obviously very interesting for us, the newspapers and the 15 years we bring auctions to the users in the media world. Full nobel prize article. Regarding the perfect auction.

What are the media houses doing worldwide? What different categories do you look at as a jury member? Brand building is one. To connect with society, with users another. How do you set up the plan to establish a new media product? How does data analysis help to produce better offers, better understanding? And yes, […]

Norbert Specker is in the jury for INMA Global Media Awards. Use the option to show your best projects within the international comparison. In addition you motivate your crew. (Enter until 24th of January 2020). Over 100 winners in the last years and many hundred finalists. Here the winners of 2019 and great campaigns in the last years. […]

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After Google – via Motorola – entered a partnership with Phonebloks, a concept to build modular and therefore repairable and extendable mobile phones – 3DSystems enters the picture. The project now goes under the name of “Ara”. Highly individualized, modular, 3D printed phones on an industrial scale, that is the promise. The result should do both […]

Crowdfunding als Mittel um ungewöhnliche – und mittlerweile auch sehr gewöhnliche – Projekte zu finanzieren, hat ja eine verlagskonnotierte Tradition im Subskriptionsmodell.  Die Subskription ist eine schon im17. Jahrhundert angewandte Finanzierungsmethode um Bücher, die in der Produktion teuer waren oder als schwer verkäuflich eingestuft wurden, vorzufinanzieren. (Bei der sogenannten Pränumeration sehr häufig mit einer Namensliste […]