James Frey of Niantic Labs describes aptly the features and game elements of the smart phone application that is part of the Endgame cross media universum. Were it becomes relevant for newspapers and local media enterprises is when we look at how the phone brings digital content into real life – and the other way around. Making a bookstore a hot spot for the game – just for a few hours – to bring customers to the store, for example, makes only sense, if there is an overall strategy. In this case for the game, in the case of local media it is the local geographic area.

Deutsche Beschreibung von Endgame und den involvierten Medienkanälen bei Heise.